About

WhiteHour builds watches by hand. One at a time.

The process starts with a donor movement, usually a Seiko NH35, regulated before it goes into a case. Cases are sourced for proportion first: 36mm, flat profile, nothing that fights the wrist. Dials are chosen for legibility. Bracelets for how they feel over time.

No shortcuts on finishing. No parts that haven't been checked. Every watch leaves tested and set.

This is independent work. Small batches, sometimes single pieces. The turnaround reflects that: 14 business days from order to ship.

Questions or special requests: contact@whitehour.store